Thinking. Technology. Data. Design.
SINAN GHARAIBEH GFX
+962 79 0714617
sgharaibeh.my.canva.site/
sinangharaibeh/
sianangh/
@senangh
@senangh1
sinangharaibeh
Welcome!
I am Sinan Gharaibeh, a Jordan-based multidisciplinary designer with experience in
Graphic Design, Branding, and Animation.
I have been working as a Creative Director for over 12 years. In this time I have worked with clients ranging from small businesses to large corporations and even government agencies. The work I do is wide-ranging and includes everything from logo design to web page layout and design. I am also a self-taught filmmaker who has made several short films that have been shown at various film festivals including the Franco Arab Film Awards. If you are looking for someone who can bring your ideas to life, contact me today!
Scroll down to see my work
Disciplines
Animation
Branding
Design
My Mission
Get a quote
Dical Academy is a premier leadership institute in the Middle East. Their primary goal is to assist your company in transforming and growing. They are experts at forecasting the future of businesses and industries. Their training transforms your current industry into a technology-based industry, ensuring your future growth.
DICAL was founded on the promise of providing learning solutions to drive future value for organizations and to maximize their clients' human capital's latent potential through tailored business solutions. Dical Academy consultants have worked with a wide range of organizations in the MENA region.
Dical as a visual epitome
Crafting a visual epitome for a future brand is a process that requires you to identify the core of your business. You must then create a visual representation of what that looks like.
The first step is to understand your clients' needs. You should know who they are, where they live, what they do for fun, and what their favorite color is. This will help you understand them in a deeper way.
After that, you need to take some time to think about what makes our brand unique. What sets us apart from other brands in our industry? How can we make our brand stand out?
The next step is to create an image of what our customers want, as well as what they expect from us. This will help us figure out how we want people to feel when they interact with our brand.
Finally, we can start drawing up some ideas for how the look and feel of our brand will translate into something tangible: either a logo or website design or something else entirely!
Agency self promotion idea
Said No One Ever!
I designed this gimmick card to look like an iconic matchbook branded with Publicis lion insignia and signature red.
The idea was is to showcase the agency’s idea of thinking differently; having a creative team and placing great value on creative thinking, hence the metaphor came from a human head shape used to ignite the matches which represents the agency’s creative culture.
Discover my work for Majan
Majan Electricity Company
When electricity sparks creativity
Majan Electricity Company is a leading electricity distribution and supply company in Oman. The company manages its network through the Distribution and supply of electricity to customers in North Al-Batinah & Al-Dahirah regions and Buraimi Governorate under a license issued by the Authority for Electricity Regulation, Oman.
In the wake of the announcement of new electricity tariffs, Majan had to come up with an informative awareness campaign to educate subscribers about how to update their accounts in order to benefit from the subsidized rates. I knew that the focus should be on guiding the audience through a simple and comprehensible journey.
Tuwaiq
Key visuals for marketing collateral
Bringing my A-game
to every project.
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approved
mcu ha static panel 2
approved
mcu ha static panel 2
approved
Creative social media adaptations
Bank Muscat, a brand built on the premise of Better Everyday
Shababi Accounts
Banking for future generation
Bank Muscat Shababi
Burgerizzr. What if a brand is more than one thing?
Burgerizzr, which Mohammad Al Ruwaigh co-founded in 2009, has grown to become one of Saudi Arabia's most popular "Fresh Burger Restaurant Chains".
Burgerizzr burgers were well received by their target market, as they served made to order, fresh Beef and Chicken burgers, stemming from a desire to create 'quality food at an affordable price.
Oman Vision 2040
Designing the official
document for a national strategy
This task, as simple as it may appear, was a massive undertaking. During the exploration phase, several layout were test before reaching to a consensus. The template had to be simple but lively enough to reflect the essence of the concept...
"Oman: Joining the World's Developed Countries."
A full-fledge branding exercise
A logotype
Region’s largest integrated red meat project
The primary objective of Al Bashayer is to promote food security and self-sufficiency in the Sultanate of Oman.
I knew I was in for a challenge, but that's what I love about design - it challenges you to push and fulfill your full potential. As a result, after weeks of concepting, typography studies and colour research and testing on the desired market I finally had an awesome visual identity in place for Al Bashayer.
The protentional was great, since Al Bashayer Meat Company is Oman’s first and the region’s largest integrated red meat project. It's not a brand that will end up printed on a few stationery items, rather it's a brand that will eventually become a household name and therefore the brand physique will be become widely recognizable both on a national and regional level.
Brand consistency across touchpoints
Al Bashayer Brand presence
Social Media
The back to school campaign aimed to connect with the younger target audience for Al Bashayer. The objective of the campaign was to increase brand awareness and boost sales among younger consumers.
Brand Ambassador
Ads featured Omani soccer legend Ali Al-Habsi, the first player from the Gulf region to play in European leagues and the first Arab to win the FA Cup.
Brand launch and press coverage
As a result off the collaborative effort. The online campaign generated in its first few days more than 393,000 impressions on Twitter
Behind the scenes, making of
Al Bashayer Women's Day Campaign
Jordan- Municipal Services and Social Resilience
A world bank presentation
Saudi Tourism Brand Guidelines
A prelude to a great vision!
I am an experienced animator with a wide range of skills and experience. I have worked on both large-scale and small projects, collaborating with storyboard artists to develop visual narratives, and with 3D modelers to create realistic environments. My animation skills are an asset to any organization or Client that I work with.
My passion for animation started when I joined a local advertising agency as a junior graphic designer. Shortly after that, I realized that animation was a more powerful way to tell stories and connect with people than images alone could achieve. This allowed me to create ads that were cohesive and had a greater impact for my clients. Additionally, it gave me the ability to come up with promotional ideas that were visually appealing and engaging.
I strive to create content that is both visually appealing and informative so that my work can influence the world around me in positive ways.
Think local!
I've worked on-site and remotely for a variety of companies and sectors in the Middle East. Being exposed to the best of the industry in the region and having insights into local culture has shaped my work in a number of ways, I'm excited to continue learning more and to help businesses in the region grow and succeed.
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Asyad icon animation
Maritime transport
ASYAD’s maritime operations include both shipping and world class dry dock.
Air Cargo
E-commerce, cold chain, and other logistical options that businesses grow locally and internationally.
Land freight
Asyad develops and operates Salalah, Sohar Free Zone and Khazaen Economic City.
Buyers warehouse
We develop and operate ports Sohar, Duqm, Salalah and Khazaen Dry dock.
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Supervising photoshoots and retouching
Shihab Al Habsi, the brand ambassador for Oman Oil, is a brilliant symbol of the country's youthful vigor and success, as the 16-year-old he raced in the Euroformula Open series, which involved drivers from six European countries.
Oman Oil
Design Journey
Oman Oil Marketing Company (OOMCO) is a fuel marketing company that specializes in fuel retailing, direct fuel sales to government and commercial sectors, lubricants, aviation refueling, and storage and distribution. Furthermore, the company's business model is diversifying and expanding into retail and customer service.
Oman Oil is a textbook case study and a dream project for any designer or marketer.
The variety of work and products available is nearly limitless. From coffee shops to marine fuel stations, such a diverse brand portfolio may be difficult to grasp at first, but it becomes immensely enjoyable once mastered.
A monumental icon for a monumental occasion
OMIFCO's 15 years of Excellence
OMIFCO, a joint venture by Government of Oman and Government of India was established in 2002 to construct, own and operate a modern world scale two train ammonia-urea fertiliser manufacturing plant at the Sur Industrial Estate in the Sultanate of Oman.
The company wanted a theme for its 2020 celebration of a significant turning point in its history.
Along with Anniversary logo that I designed, the hashtag "15 Years of Excellence" was used to successfully launch the campaign on social media.
The company wanted a theme for its 2020 celebration of a significant turning point in its history.
Along with Anniversary logo that I designed, the hashtag "15 Years of Excellence" was used to successfully launch the campaign on social media.
Your brand represents you and your values. By following the brand identity guidelines, you ensure a consistent and recognizable message to your audience, building trust and inspiring loyalty. Together, let's showcase the best of your brand.
My work for Oman Oil master brand and sub brands
Oman Oil
Designed artworks for:
- Social Media presence
- Monthly Promotions
- Marketing collateral
- Corporate and National Events
- Newsletter
Ultimax
Designed artworks for:
- Brand endorsement by ambassadors
- 360 Campaigns
- Tactical posts
- Social media posts
Ahlain
Designed artworks for:
- Instore branding
- Various print material
- Social media
Café Amazon
Designed artworks for:
- New Packaging
- Social media
- TV Commercials (Lubricants International distribution)
Café Amazon
Designed artworks for:
- Print posters
- Social media posts
eFill
Designed artworks for:
- Social Media presence
- Email newsletters
- Video editing
Basma Plus
Designed artworks for:
- Digital campaigns
- Co branded promos
- Branded items
- In-station branding
Designed artworks for:
Design for the
right platform
develop an idea,
create a mood,
I am a highly creative graphic designer, with a background in print and digital graphic design. I have the ability to create innovative and attention-grabbing designs for clients ranging from small businesses, startups, and entrepreneurs to large corporations and celebrities. My extensive portfolio is evidence of my passion for creating visually compelling designs that provide a memorable experience for each client.
Brand ecosystem and graphic design disciplnes involved in masterbrand and subbrands
Oman Oil brand encompasses a master brand and various sub-brands, each with its own unique identity. Understanding the inter-relationships between the master brand and sub-brands of Oman Oil were crucial for clear communication and preserving brand clarity.
Arab Orient Insurance joined the Gulf Insurance Group (GIG) and needed a new brand identity to characterize its dynamic path and reflect its market leading position. The design solution was geared towards expressing Arab Orient's core values of excellence, reliability and transparency by maintaining consistency as well as establishing a visual connection between their clients through compelling storytelling.
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#BEEEFD
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#4CA9DE
Rotis Sans
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Arimo
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Rotis Sans
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Arimo
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ¿?¡!$%&/#*
Shorlisted
Jazeera Airways Event
The Saga Continues
One year after the first event, the marketing team at Jazeera Airways decided to pull out all the stops for the sequel. They wanted an invitation that was as bold and adventurous as their new destinations and services.
The concept that I came up with was to brand the event like a blockbuster. The card itself was printed in gold foil on thick card stock with a glossy finish. A blue ribbon was creased over the top of the card to make it look like a DVD case.
On the inside of the case was a folded piece of paper that unfolded into a map of Dubai with a blue line highlighted to show where Jazeera Airways would be hosting their event.
Shorlisted
Names that I've been lucky enough to work with
Reality to concept! That's it, we need to work on this concept!
I generally work in digital forms, producing high-quality graphics and brand graphics. I combine my graphic design skills and the newest design technologies to create visuals for a wide range of products and services.
Reinsuring the Future: Oman Re's Journey to Success!
Oman Re started as a global reinsurance firm and has since expanded with a focus on delivering value. In 2021, it opened a branch in the QFC and had an IPO. My work involved creating a unique visual style for advertising reflecting the company's values and showcased in the new website and social media.
A brand that endorses exquisite heirlooms
By-i promise to its client is a comfortable and stylish home or office, delivered within budget and on time. They take pride in integrating a local touch within their pieces.
Unlike typical branding projects, the goal here was not to create a strong visual identity, but to elevate and emphasize the product’s details while preserving the brand’s personality. The use of typography, imagery and color were key considerations in this process.
Handcrafted furniture with a local touch.
Handcrafted furniture with a local touch. Each piece is carefully constructed by talented craftsmen who take pride in their work, ensuring each piece is destined to become a beautiful heirloom.
Muscat Investment House
A brand that exudes opulence
Since its founding in 1992, Muscat Investment House has grown to rank among the biggest and most illustrious business conglomerates in the Sultanate of Oman.
In Oman and the Gulf, MIH serves as a flagship company for more than twenty diversified, high-powered subsidiaries. MIH is renowned for its distinctive creative vision and emphasis on community development.
Dahabi advertising pitch
A household product made of gold
For this pitch, I created brand mood boards and animation. The goal was to establish Dhabai as the flagship brand for Oman Flour Mill Company's flour products. Dahabi has high-quality products ranging from bread baking products to health products, special products, grains, and premixes that are ideal for all of the delectable recipes you prepare for your family. The strategy was built around target audience segmentation and the customer journey.
Strategy to Moodboard
The strategy relied on audience segmentation to increase the campaign's influence and reach.
The first group consisted of homemakers aged 30 and up who are concerned about their family, responsible for a healthy kitchen, and are the unsung heroes. The Home Chef was the second. Men and women who take pride in creating something and sharing it on social media with friends and family.
The final segment featured a career woman aged 25 and up. She is juggling time and work, and bread is an easy meal solution.
I collaborated with the client servicing department and the strategic planner to create the desired look and feel for the brand.
Awards and Recognitions
the power to reflect the richness and authinticy
ATEEQ Brand Naming
Naming strategy
Your logo is the first thing your customers will see. It's how they'll recognize you and your product, so picking a name that reflects not only who you are as a company but also what it is that you're offering to your customers can be a challenge.
Giving life to a great rebrand
The National Factory for Foodstuff Production (NFFP) was established in 1972. It is a key member of Al Watania for Industries (WFI) group of factories, owned by Sheikh Suleiman Abdulaziz Al Rajhi.
The factory moved to its current location in 2nd industrial city – Riyadh in the year 1990 occupying an area of 23,000 sqft. The company’s expansion supports Nffp’s leadership, as well as its commitment for providing superior products that best fit the needs and desire of its consumers
In 2022 NFFP began a massive rebranding endeavor for their extensive product line. However, the new packaging was only the beginning. They needed to communicate this massive shift across all of their touch points.
Ensuring a smooth sailing for
a fresh rebrand
Al Waha's new packaging was vibrant, youthful, and daring.
To give the products the proper impact, the launch of the new packaging had to be equally eye-catching.
Understanding the wide range of Al Waha products and giving each group of products a distinct touch without diluting the overall look and feel of the new brand was part of the challenge.
NFFP produces a wide range of juices and drinks offering high nutritional values made from natural fruit
Energy Efficiency Label
An energy label program is a cost-effective way to encourage consumers to consider both the energy and money savings associated with purchasing the most energy efficient products. A minimum energy performance standards program is a more effective policy than energy labels alone because it provides consumers with an incentive to purchase high-performance products instead of standard ones.
Rebranding a national water company
Challenge
Solution
In recent years, the company has made great strides to reduce expenses and energy consumption, reduce waste, increase revenues, increase water production and seek to additional water sources to meet the needs and increasing demand for water, increasing water production from 81 million cubic meters in 2014 to 96 million cubic meters in 2018.
The brand served as a sign for the company's new direction.
As a national company, they work hard to deliver the best services possible in the water and wastewater industries while maximizing our customers' level of service.
Yarmouk Water sought to create a fresh, cohesive brand system that could be easily applied to a variety of media and touchpoints.
The Authority aims to preserve and develop endowments in order to achieve the conditions of their endowments and enhance their role in economic and social development and social solidarity, in accordance with the purposes of Islamic Sharia and regulations.
Branding the first Arab platform media start-ups
Madraj values
Madraj's strategy centered around establishing a brand identity built on four core pillars: growth, collaboration, sustainability, and innovation. A visual language was crafted to embody these values, utilizing typography, color, shapes, and icons.
Designing a media incubator brand
The challenge was to create a brand identity that represented the values of Madraj—innovation and sustainability—while also appealing to different audiences throughout the Arab world.
Welcome to the new-age learning
Edunation is a modern learning environment.
Its goal is to help students capitalize on teachable moments by providing instant access to knowledge whenever their curiosity and learning needs peak.
Their goal is to create the largest social learning environment possible, one that encourages knowledge sharing and employs powerful communication tools to ensure that interpersonal and effective interaction improves throughout the educational journey!
SAMSUNG Microwave
Creating a big idea that has the potential to change audiences' perceptions
ROZANA WATER PACKAGING
Logo design for purity
This space gives you more room to expound on your message. Remember that writing effectively is an art. Start by using simple, everyday words people can easily understand. Be clear and direct to the point. Keep your thoughts flowing logically, and aim for brevity.
Your ideas have a purpose, so choose words that accurately express them. Ensure your grammar is flawless as it impacts your credibility. Use the active voice whenever possible as it makes any narrative easier to read.
What I Do
Graphic design
I generally work in digital forms, producing high-quality graphics and brand graphics. I combine my graphic design skills and the newest design technologies to create visuals for a wide range of products and services.
Visual Identity
I am an expert in branding.
I design distinctive and memorable visual identities for my clients.
Concepts
My solutions are not just about visual design, but about the strategic planning and problem solving behind the project.
Get in Touch
Instagram / Behance
@sianangh
Studio
24 Rainbow St., Amman, Jordan 11110
senangh@gmail.com
Phone
(962) 79 0714617
Disclaimer: The information contained in this website is for general information purposes only. The information is provided by Sinan Gharaibeh and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. The artworks in my portfolio were all designed to cater real clients based on real briefs. All included artworks vary between published artworks and artworks in the approval process. All artworks were designed using original licensed products. Photography copyrights belong to the original photographs and/or stock photography sites. My portfolio may contain graphic elements that were designed by other parts of my team, however these elements were approved and used under my supervision. Music in videos is licensed by Envato. "Shell" video was part of a pitch, it contains footage from other copyrighted TV commercials on YouTube. It was intended just as a demonstration for the concept. Alawha branding and packaging is courtesy of the Brand Company. Some visuals were altered to conceal the actual content as it’s protected under a signed NDA agreement. Saudi environmental society videos are all original footage shot specifically for the client, models signed release forms, VO and soundtrack were originally designed for that purpose. Samsung microwave visual was part of a pitch. Copy content vary between professional copyrighters colleagues, and Sinan Gharaibeh or suggested by clients. Data vis was created by Flourish. The dotted icons used in the footer of Asyad section is copyrighted for their branding agency. Oman Oil logos are copyrighted for Oman Oil Marketing Company SAOG (OOMCO). Energy label video was recorded by Sinan Gharaibeh and demonstrates the drawing of a commissioned artist. The photo in Think local section is property of Oman Oil. Legal disclaimer: any publishing or improper use of the elements in this website without a prior written consent may result in a legal action under the laws of the intellectual property in one or more of the following countries: the Hashemite Kingdom of Jordan, the Kingdom of Saudi Arabia and the Sultanate of Oman
Disciplines
Advertising & Digital
Animation
Branding & Packaging
